Telenor Copenhagen Marathon is a great example on how a strong partnership can create valuable results on several parameters, when the brand and the “right-owner” cooperate, challenge each other and activates the partnership with a common goal.
Read the full story at markedsforing.dk, where Thomas Badura, founder of SponsorPeople with Dorthe Vibjerg, CEO at Sparta and Michael Gamst, Director of Brand & Marketing at Telenor talks about how to build a strong partnership.